Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

It can be difficult to hit the right note when sending a cold email. For instance, an old colleague who’d been laid off recently reached out to me. Like many cold and even warm emails I’ve received, ...

The cold email is a tough email to write, but the right nugget of wisdom can save an entrepreneur years of headache and thousands of dollars. But how do you write to a stranger without annoying them, ...