Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

It's easy to chase trends, try to be on every platform, run ads without understanding ROI and slap together messaging that changes every other week. When you do that, it just leads to more confusion ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach.

Developing a comprehensive and modern small business marketing strategy requires leveraging a mix of traditional and digital techniques.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.

To uncover the most effective marketing strategies for small businesses, we've compiled insights from 13 business leaders in Los Angeles.