The idea is to allow Snapchatters an easy way of creating small-scale temporary filters for special occasions and events.

Snapchat is making it even easier to make your own custom geofilter. The app just added its geofilter creation tools to its ...

Optus hopes to capitalise on the popularity of Snapchat among Australian university students by releasing 10 custom Snapchat filters in universities across Australia during orientation week. According ...