Here’s how it works: An order comes in through 1-800-Flowers.com and is routed to the best-positioned local florist based on the delivery zip code. Within that florists’ POS system, where online ...

And membership in the Slow Flowers network, which represents local flower farmers and others in the industry, has tripled, to 750 from 250, since the group started in 2014, said Debra Prinzing ...