Add Yahoo as a preferred source to see more of our stories on Google. ITV will screen ads during live action of England rugby matches for the first time this week, it has been reported. Up to two ...

U.K. TV giant ITV reported its first-quarter revenue on Wednesday, including a 16 percent jump in advertising revenue to 468 million pounds ($578 million). The company, led by CEO Carolyn McCall, also ...

Sky talks have kept the takeover buzz alive, but the bigger story is ITV’s slow-motion attempt to turn itself from a ...

Add Yahoo as a preferred source to see more of our stories on Google. U.K. TV giant ITV reported better-than-expected first-half 2022 revenue on Thursday, including a gain of 6 percent in total ...

Add Yahoo as a preferred source to see more of our stories on Google. ITV viewers beg for return of ad breaks after ‘insufferable’ Oscars coverage Viewers were left frustrated at ITV’s Oscars coverage ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is ...

The U.K. TV giant, led by CEO Carolyn McCall, now sees ITV Studios 2024 revenue down slightly instead of flat due to "key productions being contracted as executive productions rather than ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...

CEO Carolyn McCall said the U.K. TV giant was "mindful of the macro-economic uncertainty," but hasn't seen an impact on advertising and streaming momentum. The company also addressed recent deals and ...

The British TV powerhouse, led by CEO Carolyn McCall, provided an update on its revenue and outlook. By Georg Szalai Global Business Editor U.K. TV giant ITV reported its first-quarter revenue on ...