Some companies have recently retreated from diversity, equity, and inclusion initiatives. However, DE&I and inclusive marketing is not a box to check or a trend to abandon, but an evolving business ...

Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive. “Every day we are learning more and more about the importance of ...

When I think about inclusive marketing, I’m reminded of a famous quote from former U.S. Surgeon General C. Everett Koop in which he bluntly states, “Drugs don’t work in people who don’t take them.” ...

Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well.

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it's the secret ingredient behind creating ads that set out to empower people and create ...

Inclusive marketing and customer experience are inseparable twins. But too often, brands don’t connect the two, and that often leads to less than desirable results. That’s a shame, because business is ...

NEW YORK, NY - DECEMBER 02: Kelsey Merritt, Josephine Skriver, Romee Strijd, Jasmine Tookes, and Lais Ribeiro attend the 2018 Victoria's Secret Fashion Show Viewing Party at Spring Studios on December ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

Isn’t it amazing that we live in a world where devices outnumber people? There are 2.5 quintillion bytes of data created each day and 90% of the data in the world was created in the last two years.

As the holidays return following a more distanced 2020 season, marketers are bringing back campaigns centered around gifting and gathering. Brands like Starbucks and Target are also putting diversity ...