The healthcare ecosystem is changing rapidly to succeed requires the adoption of key account management (KAM), a systematic, robust alternative to the traditional buyer/seller model.

The fundamentals of account management, which relied on keeping in touch with key clients, are no longer viable across industries and verticals.

Adopting digital key account management (KAM) and resulting account-based activities can make a big difference to an organization, but maximizing the returns requires certain cultural changes first.

A strategic account management approach should not be confined to your key account managers. Every employee should play his part in exceeding the needs of these clients.

Key Account Management (KAM) has evolved into a critical strategic function for organisations striving to maintain enduring, mutually beneficial relationships with their most significant clients ...

This is where the tenets of key account management (KAM) can be beneficial to healthcare organizations seeking to bolster their relationships with clients. KAM is a business method that focuses on how ...