This story is a complementary profile to the 2025 Hypebeast100, our annual recognition of the creatives shaping fashion and culture today. Explore the full Hypebeast100 list, award winners, and this ...

Close-up detail view of seven Labubu monsters / charms / dolls / plus from "Big Into Energy" collection : Loyalty, Happiness, Luck, Hope, Serenity, Love an Secret, during a street style fashion photo ...

Add Yahoo as a preferred source to see more of our stories on Google. A Labubu in Paris in June 2025. (Edward Berthelot/Getty Images) (Edward Berthelot via Getty Images) Take a quick scroll through ...

PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. (Photo by Edward Berthelot/Getty ...

Labubu dolls are the latest toy craze to captivate adults and children alike. Although Chinese distributor Pop Mart bought Labubu’s IP in 2019, the toy didn’t reach virality until the beginning of ...

Labubus, the mischievous elf plush toys seen hanging on every celebrity’s designer bag this summer, have gone viral across the world, but now we know exactly how popular—and profitable—they have been.

Pop Mart will restock two popular Labubu blind boxes, which often sell out instantly, on Friday, Sept. 12, and Saturday, Sept. 13, according to the Pop Mart website. The Labubu blind boxes, which hide ...

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Bethany Heitman Contributing Editor Just when you thought ...

When I first heard about Labubu, I had the same questions as everyone else: “Why is it called Labubu?” and “Is it supposed to be cute or ugly?” and “Why are people so obsessed?” But now the smirking ...

A new plush toy, called Labubu, has taken the internet—and the Middle East—by storm. My social media feeds are full of this mischievous, wide-eyed creature. But Labubu isn’t just a toy. It’s a ...