When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

ATHENS, Ohio (WCMH) — Ohio University is standardizing its logo and discontinuing some branding over the next three years.

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney We hear it ...

It takes years of consistent messaging and visual representation to build an effective brand. Through these efforts, the College of Medicine has successfully established the brand Drexel University ...

The interlocking NC logo, once primarily used for athletics, now represents the entirety of the university. That decision didn't come cheap.

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

EVANSVILLE – Brand new season, brand new logo. Unable to play last year because of the coronavirus pandemic, the Evansville Otters unveiled a collection of newly designed logos, giving them a fresh, ...

When Raleigh unveiled its new $226,000 logo late last year, many people criticized the new look. Many more asked why in the world it cost so much. Other WRAL Top Stories Rod Brown is a branding ...

MUSKEGON, MI -- The city of Muskegon is now sporting a new look. Following approval at Tuesday night’s commission meeting, the process of finding a new visual logo and brand for the city reached its ...