This means you will be able to use Google's virtual try on tool to visualise how a particular dress would look on a range of ...

A beauty products company allowing individuals to “virtually try on” its products online agreed to settle a potential class ...

Fittingbox’s 3D Viewer lets users rotate and zoom in on frames from all angles.

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Returns can be mitigated with virtual try-on technology. Still, after 20 years of development and experimentation, we haven’t ...

In the fast-changing digital space, virtual try-on have changed the ways consumers shop online. By taking advantage of ...

GlamAi, the San Francisco-based startup known for its viral mobile app, is making waves in the fashion tech space by ...

Here's an honest review of the lash-lengthening Maybelline Lash Sensational Firework Mascara, which delivers a minimalist, "clean girl" vibe.

The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.

Speaking of a makeup shopping spree, WWD Shop editors walked the virtual Walmart aisles and tried over 20 foundation formulas ...