AI is sparking a major shift in advertising and will make an appearance in at least one Super Bowl commercial. The technology ...

The cost of a Super Bowl commercial has exploded to over $5 million, but the high-price may be worth it for companies.

Giving perspective to how much the TV season depends on sports -- particularly the NFL -- NBCUniversal says it has sold 90% of its ad inventory in the football league's upcoming regular-season and ...

NEW ORLEANS, LOUISIANA – FEBRUARY 10: The Super Bowl LX logo is unveiled as NFL Commissioner Roger Goodell speaks during the Host Committee Handoff Press Conference at the Ernest N. Morial Convention ...

Super Bowl 60 ads are already sold out, with Big Game commercials bringing in more than $8 million for 30 seconds for broadcaster NBCUniversal. With Super Bowl 59 becoming the most-watched Super Bowl ...

Ahead of Thursday’s kickoff of Season 20 of Sunday Night Football, NBCUniversal says ad inventory for next February’s Super Bowl and 90% of all NFL spots are already sold out. Ad revenue for all NFL ...

The Media Company Sees More Demand Than Ever for the Super Bowl with 20% Increase in Digital Investments Led by Peacock NBCUniversal’s Presentation of Super Bowl LX will Debut Alongside the 2026 Milan ...