Women in professional rodeo will now have their own league season.

New era of women’s rodeo offers expanded opportunities, record payouts, and global visibility under PBR’s groundbreaking PWR brand.

The group's main event championship will unfold May 12-15, 2026, at the historic Cowtown Coliseum in Fort Worth, Texas.

The World Champions Rodeo Alliance recently announced their move back to the renowned AT&T stadium, home of the NFL's Dallas Cowboys, for the Women's Rodeo World Championship finals that will take ...

The Express-Star, Chickasha, Okla. Paxson Haws, The Express-Star, Chickasha, Okla. Legendary men and women within the rodeo industry were recognized Thursday for their contributions to rodeo and ...

Women bull riders take center stage in the new series "Not Her First Rodeo." The upcoming series follows the Elite Lady Bull Riders, an all-women's bull riding association aiming to pave the way for ...

Najiah Knight drops her 100-pound frame onto a snorting 1,300-pound bull and adjusts her ropes, warming the sticky rosin. Music blares across the Las Vegas arena, but Najiah can hear only her dad, in ...

Opening Shot: At a rodeo in Nocona, Texas, an announcer warms up the large crowd. “Folks! How many of y’all wanna see a cowgirl ride a bull tonight?” As rodeo season begins, Halvorsen has a ...

“When I look at PBR, I say: These are our people.” So said Dr. Phil McGraw in joining PBR CEO and Commissioner Sean Gleason on Friday, May 17 at McGraw’s gleaming new television studios in Fort Worth, ...

Not long ago, before lighting the dirt on fire and setting off the indoor bombs (these dudes really enjoy blowing stuff up), each PBR event began with the house lights going dark and the arena ...