Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with their audience. While PR focuses on shaping a positive public image ...

I am talking about public relations and marketing. Related: Should You Put Your Money Into PR or Marketing? Whether you have a personal brand, a small business, or you're an executive for a large ...

A solid approach these days encompasses consistent and strategic social media outreach, proactive content marketing and creative guerilla tactics.