“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product ...

Some Web pages finish loading in an instant, while others load slowly or in pieces at varying speeds, even on the same computer. The factors that add up to slow or irregular Web page loading can cost ...

You click on a product page and wait seconds just to see the first image load. But why didn’t the image load? Because it might have been lazy-loaded. Lazy loading ...

Amazon reported an increased revenue of 1% for every 100 milliseconds improvement to their website speed while Walmart, also found that every 1-second increase in page speed resulted in a 2% increase ...

If your website doesn’t load quickly, you’re losing sales. People aren’t willing to wait anymore. Even worse, slow websites often finish well below faster ones in search results. This means customers ...

How quickly should a page load? “As quick as possible” is the short answer. But that isn’t always as easy as it sounds. For most websites, a lot of effort will have to be made to improve page speed, ...

Web developers often spend significant time optimizing page speed to improve user experience. In the past, Google gave higher rankings to faster-loading websites than slower ones. This leads to the ...