Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. Google's updated Performance Max guide provides retail marketers with ...

Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can ...

When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...