Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success.

A study published in the Journal of Bioelectromagnetics, says that children aged 11 to 14 abusing predictive texting in cellphones are turning into fast-thinking idiots. Sounds about right. Of course, ...

The notion of improving operational efficiency is conspicuously absent from the healthcare debate — neither Obamacare nor any of the proposed GOP plans discuss the impact that a step-function ...

What will happen to music in 2009? You might as well ask 'How long is a piece of string?' DiS went and gazed longingly at patterns in the clouds but failed to find answers. We then asked some informed ...