With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...

Don't let sleek packaging fool you. These common budget products offer the exact same performance as the premium brands.

Some store brand formulas satisfy the most discerning shoppers, but here's when you might want to pay for the label.

While consumers are increasingly open to alternatives, some categories still come with emotional or perceived quality attachments that keep people overspending.

Choosing the right name for a new product is a critical task for any company, as it can significantly impact its success in the market. To ensure they make an informed decision in today’s competitive ...

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

Even for people who live and breathe by their budgets, there are products that they refuse to buy generic. From condiments to clothing, Reddit posters on the “Frugal” forum shared the name-brand items ...

Generic groceries cost about 40% less than name brands. Producer Kelly and I showed you the savings last summer when we went shopping for the same exact stuff. I bought generic 32 ounces in the car.