Brands are driving the shift to programmatic advertising by increasing spend and allocating greater portions of their media budgets to real-time, audience-based digital advertising. Emarketer ...
Taking programmatic in-house is an increasingly popular option for marketers. According to Pivotal Research Group analyst Brian Wieser, 15 of the top 200 US advertisers have taken media-buying ...
NEW YORK, July 6, 2021 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) welcomes Neil Shapiro, as VP, Head of Programmatic, who will lead OUTFRONT's Programmatic Business and Sales Strategy. "I'm ...
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