In today’s fast-moving digital world, businesses don’t just compete on quality—they compete on visibility. No matter how great your product or service is, it won’t matter if people can’t find you ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

A thorough marketing plan consists of both informative and persuasive promotions. Knowing when and how to use informative or persuasive promotional activities is key to creating marketing strategies ...

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

Chief Marketer’s esteemed PRO Awards judges panel is populated by heavy-hitters from some of the world’s top brands, from e.l.f. Beauty to Walgreens to Bayer Health. During the judging process for the ...

Calling all promo experts: The window to enter the world’s largest and most prestigious program recognizing excellence in promotional marketing—the Chief Marketer PRO Awards—is closing fast. It’s time ...

Promotional marketing or sales promotion is an inherent part of any B2B campaign. Edwin Mutton director general of the Institute of Sales Promotion (ISP), says: Advertising will take the horse to ...

Have you ever seen ads printed on your bank statement before? What about your 401(k) statement? Surely, you’ve seen ads on the back of a sales receipt before, right? If so, you’ve been exposed to ...

Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed. Rather than getting lost in the shuffle, ...

FASTER, BETTER, targeted, personalized, long run capable and continuously improving quality utilized by a new breed of information providers--transactional ...

The marketing campaign comes ahead of the debut of Fox's new lineup on July 17. By Alex Weprin Senior Editor Fox News is set to kick off an on-air marketing campaign to tout its new primetime lineup ...