NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new ...

Discover how Sure's Whole Body deodorant campaign used behavior-led retail media to drive incremental growth and expand usage ...

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and ...

Retail therapy can be an expensive coping mechanism. Here’s why impulsive shopping is so hard to resist. Have you ever walked into a store with a simple grocery list in hand, only to emerge with a ...