Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...

On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

Editor's Note: The following is a guest post from Werner Geyser, founder of Influencer Marketing Hub. A few weeks ago, while watching a demo of Ivvi (an influencer marketing platform the team at ...

Brands have rich ad targeting options, but where do you start? Learn about psychographic marketing and how to use it on Google Ads, Facebook & more. As the internet has grown, so have the targeting ...

Central Floridians are religious, politically conservative and support a strong U.S. defense. Most of them also like to eat at McDonald’s, believe in traditional male-female roles, and don’t ...

‘Throughout history you have examples of grossly unethical experiments,’ says Christopher Wylie, the Victoria man who blew the whistle on Cambridge Analytica. Image from YouTube. The dealings that ...