In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” has hurt their wallets. The drugstore makeup brand is well-known for its ...
In the first quarter of 2024, nearly 177,000 fraud incidents were reported. The CDC noted that 2024-2025 data found that SNAP ...
Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...