Pop culture and watches have been having a moment on Esquire. First, we revisited the unlikely legend of the Domino's Rolex—a corporate-branded Air-King given to high-performing pizza franchisees in ...

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ‘Pepsi’, a vibrant option with bold aesthetics and elevated sophistication.

Pepsi and Seiko have collaborated on two limited-edition watches The two models are inspired by the brand’s ’90s and modern logos Both watches are highly limited, with just 7,000 units of each ...

Watch heads may know Rolex’s famed dual-time zone watch with blue-and-red bezel insert as a GMT-Master, but everyone else knows it as by its nickname, the Rolex “Pepsi.” It’s not hard to figure out ...