The Sony Computer Entertainment logo, lifted from the PS1 boot screen. The move combines the offline and online parts of Sony's entertainment business into one mega PlayStation firm.

April 1st marks the passage from Sony Computer Entertainment to Sony Interactive Entertainment. Since it's already past midnight in Japan, the change is already effective there.Many wondered if ...

So why the change? Sony Computer Entertainment president Kaz Hirai told the Times Online the company just wanted to "reset" itself. Do you like the new PlayStation 3 logo?

With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.

Imposing music plays as the old Sony Computer Entertainment logo comes into being, followed by the appearance of the iconic PS emblem, accompanied by some mysterious, magical, twinkly sounds.

Here is the new name for Sony Computer Entertainment and an explanation for why it's changing.