Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

LOS ANGELES — Want access to Hulu exclusives and happen to be a Charter Communications Spectrum customer? There’s a tier offered by the MVPD giant that will now bring that to consumers at no ...

tvbeat, a global provider of total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s programmatic capabilities to linear TV ...

NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...

Spectrum Reach, the advertising division of Charter Communications, has formed a partnership with London-based advertising technology firm TVBeat to bring programmatic ad opportunities to traditional ...

In a surprise move, Disney and Charter announced a deal on Thursday to add Hulu and restore eight previously scrapped cable channels to the lineup for Spectrum TV Select subscribers at no additional ...

During an earnings call in July, Charter CEO Chris Winfrey said that to help retain cable customers, Spectrum will upgrade ...