Starbucks is seeing declining foot traffic at its stores. The company still has a strong global brand. Despite its huge ...

Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Starbucks Red Cup Day has officially arrived, offering customers a free, reusable red cup with every seasonal drink order.

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

In late summer, a customer started showing up at Los Angeles-area Starbucks cafes at all hours of the day, quizzing baristas ...

Shares of Berjaya Food Bhd dropped to their lowest level in six weeks yesterday, following the café-and-restaurant operator’s ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to drive sales and gain ...

titled ‘The Commoditisation of the Starbucks Experience’, that the Starbucks brand had been diluted. That night he sent it to each of the company’s senior executives. A year later, 10,000 employees ...

Starbucks has released a new holiday cup collection as the company prepares to start the ... and we love how it references our brand colors in a way that brings a spark of joy to our holiday ...