Steve Jobs introduces Apple’s 30″ monitor during the 2004 Apple Worldwide Developers Conference in San Francisco. Photo: Getty Images It’s been 13 years since Apple CEO Tim Cook took over the company ...

There are no bullet points in a Steve Jobs presentation. Most of his slides are highly visual— photographs and images. This is called picture superiority; we retain information better when it is ...

Every Steve Jobs presentation has a hero and a villain. In the iPad presentation, Netbooks played the role of the villain—a problem in need of a solution. Jobs showed a slide with an iPhone on one ...