The NAD had faulted AT&T for allegedly using prior advertising decisions in marketing but later retracted the complaint.

T-Mobile declined to participate in the NAD probe because of a lawsuit filed by AT&T against the group, a spokesperson said.

AT&T and the BBB National Programs National Advertising Division have resolved a dispute over the commercial Ain't Our First Rodeo ...

T-Mobile Advertising Solutions is buying the digital-out-of-home advertising marketplace and platform When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

T-Mobile (NASDAQ:TMUS) said Wednesday it has closed the purchase of Vistar Media and Blis, bolstering its portfolio with advertising solutions and technology. Vistar Media provides digital out-of-home ...

*T-Mobile unveiled its new Super Bowl ad early. The mobile phone company features Drake in the new spot released Tuesday morning. Playing off the video for “Hotline Bling,” Drake’s is shown filming ...

T-Mobile’s holiday campaign is facing some unexpected complications from the ad industry’s self-regulating body. Last week, the Better Business Bureau’s (BBB) National Advertiser Division (NAD) issued ...

Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, today released its annual ranking of all national Super Bowl LIX ads, awarding brands like T-Mobile, RAM, and Liquid Death with the most ...

Wireless companies are done bragging about their 5G signals. Space is the new frontier. T-Mobile broadcast that message Sunday with a Super Bowl ad spotlighting its partnership with Starlink, the ...

The NARB has recommended that T-Mobile drop ads claiming 20% savings, saying the comparisons to rivals like Verizon and AT&T are unclear. T-Mobile disputes the findings, arguing that the savings come ...

In a dramatic Super Bowl ad, T-Mobile, a familiar face at the big game, announced it would be teaming up with Elon Musk’s Starlink to provide service in previously unworkable areas across the country.