advertisement 10-24-2023 FAST COMPANY EXECUTIVE BOARD 9 strategies to strengthen your business’s SEO ranking Review these aspects to demystify the Google algorithm—at least for now.

For many of us, SEO can feel like an untamable beast. Between optimizing sitemaps, checking keyword rankings, and figuring out why your site isn't ranking, it’s easy to feel overwhelmed.

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Still, the most dedicated SEO code crackers have yet to determine how up-to-date the information is or which of the apparent 14,000 ranking factors even saw the light of day.

With all this taken into consideration, it’s clear that page titles remain essential for SEO. But in the hierarchy of today’s ranking factors, title tags are nowhere near the top.