Haribo has expanded its portfolio of lines in the UK that focus on a specific sweet from its core mixed bag of candy. The products follow on from the launch of a bag containing just Haribo’s Eggstras ...
Haribo is to launch a new marketing push for Maoam in the UK. Haribo's fruit-chew confectionery brand Maoam, which was launched in 2001, is set to roll out a new advertising campaign targeting its ...
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“We are more like a better-for-you Haribo” – Wild Thingz founder Fliss Newland on the UK sweets brand’s positioning
UK-based start-up Wild Thingz is aiming to make a splash in the confectionery category with reduced-sugar sweets, which, ...
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