There has been a lot of scrutiny around AI technology, and an increased attention on its application in the video game industry. Unity (U), the company behind the popular video game engine of the same ...

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based upgrade ...

Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in tech. Investors couldn’t get enough of the pitch: a rendering engine that ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Unity just announced that its Muse AI platform is officially available as an early access build for general use. Originally unveiled back in July, Muse is a package of AI-powered tools intended to ...

Worlds come alive across billions of devices with Unity Sentis while Unity Muse supports creators with powerful AI-assisted workflows to accelerate development of real-time 3D games and experiences ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

Apple's new headset was announced to great fanfare, and Unity is a partner. Unity launched a marketplace filled with generative AI applications, which might hold the key for the metaverse reaching its ...