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I give the Coca-Cola Company a strong buy rating. The company has stellar annual free cash flow and high-quality earnings. Using a DCF model, the intrinsic value of Coca-Cola is $90.44 per share ...

which in turn increases customer lifetime value. 5. Direct-to-Consumer Channels While the vast majority of Coca-Cola beverages are purchased from local vendors, chain stores, or supermarkets ...

New Coke was still on the market and remained so for 17 years, although it was renamed Coke II in 1990 before finally being ...