As the effort to improve TV advertising measurement intensifies, ViacomCBS has partnered with software and data firm VideoAmp in a deal to provide alternative currency for ad transactions. Media ...

Relo Metrics said it will integrate VideoAmp’s viewing data into the Relo Metrics sponsorship analytics platform. Relo Metric said it works with about 55% of top-tier sports leagues including MLB, NBA ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

Warner Bros. Discovery announced a new audience measurement agreement with VideoAmp to kick off the new year on Tuesday. The company will use VideoAmp’s metrics to represent its audiences on all ...

Media measurement company VideoAmp has unveiled VXP, a tool designed to help marketers reach and track audiences across linear TV, streaming and digital platforms, per a press release. VXP, which ...

LOS ANGELES, March 05, 2018 (GLOBE NEWSWIRE) -- As VideoAmp, the software and data solutions company that is powering the convergence of the linear TV and digital video marketing ecosystems, predicted ...

TiVo’s viewership data will continue to be utilized for all VideoAmp planning, measurement and TV ad sales use cases TiVo’s television dataset captures viewership behavior on both live and ...

NEW YORK, May 06, 2025--(BUSINESS WIRE)--VideoAmp, a leading media measurement company transforming advertising, has officially entered the audit phase with the Media Rating Council (MRC). This ...

LOS ANGELES, May 1, 2019 /PRNewswire-PRWeb/ -- VideoAmp today announced that it has raised $70 million in new funding led by The Raine Group, a leading global investment bank focused exclusively on ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them. Liguori, who held top positions at Fox Broadcasting, Tribune, Discovery ...