In the release announcing its Watch Series 10’s availability, Apple refers to the device’s “refined” design. It’s an accurate word for the device overall.

Apple executives recently highlighted the latest redesign of the Apple Watch Series 10, marking a decade since the introduction of the popular smartwatch, in an interview with GQ. Despite Apple's usual practice of avoiding anniversary celebrations,

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

The new Apple Watch Series 10 boasts very little new over the Series 9. However, it does get a much thinner design, larger displays, and the vibrant new wide-angle OLED that looks better from every angle.

Another year, another Apple Watch. The Apple Watch Series 10 is this year's hot new Apple smartwatch. Should you buy it? I found out in my review.

Series 10 has the largest display of any Apple Watch to date, even bigger than the first Ultra. With up to 30 percent more screen area than Series 4, 5, and 6, and up to a whopping 75 percent more than Series 3, this is a game-changer for productivity and accessibility.

As a result of a legal dispute that started in late 2023, the Apple Watch Series 10 is shipping without the ability to measure blood oxygen levels with a pulse oximeter. After removing the blood oxygen feature from the Series 9 and Ultra 2 in January 2024, Apple has yet to reach a desired outcome in its patent dispute with Masimo.

The embiggening of the Apple Watch is nothing new. The original Apple Watch measured 38mm and 42mm. The Series 4 bumped that up to 40mm and 44mm. The Series 7 made it 41mm and 45mm. Today, the Series 10 measures 42mm and 46mm. Normally, I rail against the trend toward larger watches, but the Series 10’s display is worth every millimeter.

We can talk all day about the Apple Watch Series 10 and its new off-angle viewing screen, sleep apnea abilities, Training Loads, and ability to measure dive depth. However, I know the real reason this Apple Watch is the best ever and might be the only smartwatch you really want.