For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

The proliferation of AI means we need a new word. Every Friday, Instagram chief Adam Mosseri speaks to the people. He has made a habit of hosting weekly “ask me anything” sessions on Instagram, in ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.

I have had two Ph.D. students receive Apple Ph.D. AI/ML Fellowships. This funding does not support me personally, but supports two of the Ph.D. students that I have advised. They obtained these ...