Advertising - When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the ...

For instance, I’d rather use my telephone for Yellow Pages search instead of going into the den, turning on the computer, looking for a local search engine, writing down the number, then making ...

How to List Your Business in the Yellow Pages. The Yellow Pages, a commercial directory that lists information about companies by area, is now available to both offline and online searchers. Once ...

Print yellow pages on their own weren’t that far behind, at 74%: For usage over the past month, search engines came out on top with 67%, with combined online/offline yellow pages just behind at 62%.

Though search engine usage moved slightly ahead last year, reaching 76 percent of consumers, 74 percent of U.S. adults used a print Yellow Pages directory to find a local business.

Discover the history and evolution of the iconic Yellow Pages directory, bridging the gap between businesses and consumers for decades.

In a continuous effort to create the ultimate free-of-charge service to its clients, Yellow Pages Ltd. has introduced a number of novel technologies. No longer a simple guidebook and phone directory, ...

I did a search via Google Trends to compare the magnitude of searches for “yellow pages” and “white pages,” and here’s the chart of these searches from 2004 to present: ...

The white paper, Searching For Profits: Yellow Pages and the Challenge of Pay-Per-Click was a broad-ranging study of internet yellow pages, and emerging alternatives, such as online city guides and ...