Starting February 1, 2027, new YouTube Partner Program applicants will need twice as many watch hours — or twice as many Shorts views — to share in ad revenue.

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Starting in February 2027, creators will face higher monetization thresholds and a new rolling requirement for Shorts revenue.

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...

YouTube is raising the bar for creators, doubling the watch-time requirement or requiring 20 million Shorts views to qualify for ad and Premium revenue sharing.

YouTube has announced new monetization criteria for creators starting February 1, 2027. Learn about the updated requirements for watch hours, Shorts views, and more for aspiring content creators in ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

YouTube CEO Neal Mohan announced that the platform’s Shorts feature has reached revenue parity with regular video uploads in some regions. Speaking at the MoffettNathanson Conference on May 15, Mohan ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...