Online holiday spending rises nearly 9% as deep discounts and AI-powered chatbots fuel purchases, Adobe data says
Deep discounts motivated holiday shoppers to spend, according to Adobe’s data. For every 1% drop in the typical price, demand for merchandise increased by about 1% compared with the 2023 holiday season, Adobe data found. That led to an additional $2.25 billion in online spending.
AI chatbots drive online holiday spending to record level
Online spending throughout the 2024 holiday shopping season reached a record high and was driven, in part, by generative AI chatbots that funneled traffic to retail sites.
Online holiday shopping soars to record high amid rise of AI shopping assistants
The share of consumers arriving via AI shopping assistants remains modest, however, Adobe said. Shoppers arrived at retail sites via links shared by the chatbots. “The 2024 holi
Holiday Online Sales Hit a Record $241 Billion in US, Adobe Says
US e-commerce spending rose 9% to a record $241 billion over the holiday period, sparked by widespread discounts, according to data from Adobe.
Consumers Spent Record $241.4 Billion Online During 2024 Holiday Season, Adobe Data Show
Online shopping climbed to a record in the 2024 holiday season, with the majority of US e-commerce transactions taking place on mobile devices and artificial intelligence powering click throughs to retail websites,
Adobe: Holiday Shopping Season Drove a Record $241.4 Billion Online and Rising 8.7% YoY
Consumers spent $241.4 billion online from Nov. 1 to Dec. 31, up 8.7% year-over-year (YoY) and setting a new record for e-commerce. 15 days saw consumers spend more than $4 billion in a single day (up from 11 days in 2023).
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