Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with Prince Harry and their two children—Markle explained that she felt "limited" by the name American Riviera Orchard and wanted a label that would better reflect the ethos behind the company.

Meghan Markle launched her new website with the help of her and Prince Harry’s 3-year-old daughter Lilibet, who appeared in a sweet image alongside the Suits alum on the site’s homepage.