Adidas will become Liverpool's kit supplier later this year and the German sportswear giant has interesting plans regarding ...

Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...

Welcome to SNX DLX, your weekly roundup of the best sneakers to hit the internet. Nike’s release strategy this year is an ...

Shoe company has focused on comfort over cool—‘we’re just a different player.’ ...

La Flame's latest project with the Swoosh is joined by more from Sandy Liang x Salomon, CLOT x adidas, JJJJound x New Balance ...

Nike's stock has dropped significantly, but remains the most valuable sports brand, presenting a strong turnaround investment ...

Lebron James’ latest Nike sneaker — the Lebron 21 — is a ... basketball shoes that we’ve used recently is the AE 1 from Adidas and Timberwolves superstar Anthony Edwards.

Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, that was not always the case. Adidas supplied the NBA with uniforms ...