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For example, months before a product launch, planning teams will begin running forecasts, prepare dummy SKUs (a placeholder for the actual product SKUs) and work with purchasing teams to convert ...

A product launch strategy defines several stages of the launch including development, internal testing, external testing, objective and goal setting, positioning, excitement building and event timing.

A product launch can generate new partnerships or business relationships. If your company is a startup, a successful product launch can lead to larger companies making offers to acquire your company.

Download the best product launch templates for monday.com, ClickUp, Wrike, Notion, Excel, Google Sheets, and more.