Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

Well, friend, today is International Talk Like a Pirate Day. So shore up your best pirate puns and show them off in your meetings today. Or see how many slightly extended "Arrs" you can work into ...

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, ...

Discover how to harness internal expertise to build customer trust, enhance personal brands, and promote your B2B company's ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

I have two cats, who are my life. And buying things for them is such a unique experience for me that I'll happily spend on them like I never would on myself. How do you make B2B wares as enticing to ...

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing ...