Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the SumAll blog. One of the most important parts of your business is ...

I’m a huge proponent of Simon Sinek’s Golden Circle and the idea of starting with “why?” Why are you in business? Why did you decide to take a leap and start your own company? After starting with “why ...

After you figure out your big idea and before the world is obsessed with your product, you have to find your customers. And in order to find your customers, you have to create customer profiles. An ...

Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

Take a look around any airport, shopping center, or restaurant and you're bound to see people using anything from mobile phones to BlackBerries to pagers to access both voice and data services. As ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced the introduction of ...