Football stars and brothers Travis and Jason Kelce will be taking on new roles off the field this fall — in the cereal business. The Superbowl Champions can add cereal co-creators of General Mills’ ...

Add Yahoo as a preferred source to see more of our stories on Google. Kelce Mix Cereal combines the brothers' top three favorite cereals: Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs, ...

As we head towards the end of summer, Halloween fans will start to see a number of signs that signal All Hallow’s Eve is approaching imminently, with one of the major signifiers being the debut of ...

The Kelce brothers, Travis and Jason, already have one successful product in their hit podcast "New Heights." Now, they've teamed up with General Mills on something they hope fans will eat up. On an ...