The best part about makeup is that it can be completely experimental. Whether you want to go full glam, minimalistic, or even shave a few years off your face, how you appear to the world is completely ...

The Kardashians may have begun the contouring trend, but it has also become part of the makeup routine of millions worldwide. Contouring doesn’t need to be dramatic or over the top, even a subtle ...

If you've been wondering how best to contour your particular face shape and skin tone, you need to watch this. Celeb makeup artist Jenine Bird shows you exactly where to shade, highlight, and pop some ...

I asked makeup artist Hillary Clark to critique my beauty routine to help minimize my uncertainty. Clark suggested a few improved application techniques and said I can repurpose some of my products. I ...

Meet the upgraded SheGlam must-have that subtly lifts and enhances with a skin-like finish.

Before jumping on a new makeup or hair trend, the obvious question you may ask your friends or family is, "Do you think this ...

A while back, I was chatting with a friend about everything and anything. Eventually, we got onto the subject of beauty. If we're being honest, girls always turn the conversation to lipstick and ...

Thanks to Kim Kardashian, we've learned that contouring can make your face look like you know your angles at all times — even when you're not holding up your phone to take a selfie. With the right ...