The first thing to say is that rugby union needs money and attention. The second thing to say is that ITV needs money from ...

ITV's mid-game Six Nations adverts idea is a money-grabbing, dumbed-down disgrace. And this is why it's all the BBC's fault, writes JONATHAN McEVOY Furious rugby fans have hit out at ITV for showing a ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...

World Cup coverage on ITV this summer is set to feature mid-match adverts, risking fury from fans watching the tournament. The heat in the US means there will be water breaks in the middle of each ...

Six Nations games are set to feature ‘in-game ads’ in 2026 🏉📺 ITV’s coverage of Six Nations will look very different in 2026. The broadcaster is set to feature in-game adverts for the first time.

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

RUGBY fans have blasted ITV for showing adverts in the middle of Ireland’s Six Nations clash against France. The two teams kicked off the tournament as the French started their defence of the crown ...