The McDonaldland characters have returned as the chain leans into nostalgia and tries to attract Gen Z. (McDonald's) By: ...

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI.

Disney reported better-than-expected third-quarter earnings, with continued growth at its parks and streaming business.

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

The OMG agency supported a campaign targeting students who had never used chatbots, encouraging them to try ChatGPT.

Brands that maintain marketing during downturns protect loyalty, preserve market share and gain long-term competitive advantage.

Brands can combat Gen Z’s digital fatigue by creating content that surprises, uplifts and encourages intentional scrolling.

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Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

Brands must stop mimicking culture and start building real-world value if they want to earn Gen Z’s time and trust.

HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...