Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and ...

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...

Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM purposes. The purpose is to serve one piece of content to the ...

LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...