A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s ...

A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...

We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

The FTC’s Negative Option Rule is designed to protect consumers from unfair practices in subscription services. A negative option feature means that if customers don’t actively cancel a service, they ...

The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.