Digital marketing used to be all about driving as much traffic to your website as possible, but that norm has changed.

Reddit reported record profits and growing AI-driven engagement, but analysts warn its reliance on Google search ...

The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact ...

Retailers are building their own media networks to compete for ad budgets, offering brands a way to reach shoppers beyond ...

YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

Millennials are the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...

It can be easy to lose track of how many social media accounts you have. After all, how many people of a certain age never officially closed down their MySpace account? According to a new report from ...

Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...